Message Types & Tones
ReachDraft offers different message types and tones to match any outreach scenario. The format you select changes what ReachDraft reads and how it generates your message.
Important: Your format selection matters. ReachDraft behaves differently depending on which format button is active. It will only scan conversations when Reply is selected, and only scan posts when Comment is selected. If you have a LinkedIn chat open but Connection or Message is selected, ReachDraft will not read the conversation. It will generate a generic first-contact message based on the profile instead. Always make sure the right format is selected before you click Generate.
How Each Format Works
Each format tells ReachDraft what to look at and how to write:
| Format | What ReachDraft reads | Context field becomes |
|---|---|---|
| Connection | LinkedIn profile data (name, title, company) | "What's this about?" |
| Message | LinkedIn profile data (name, title, company) | "What's this about?" |
| LinkedIn profile data (name, title, company) | "What's this about?" | |
| Comment | The LinkedIn post content and author | "Your angle" |
| Reply | The full conversation thread (all messages) | "What's this about?" |
Message Types
Connection Request
Short, concise messages for LinkedIn connection requests.
- Under 300 characters (LinkedIn's limit)
- Focused on establishing common ground
- Best for first contact with new prospects
Direct Message
Longer messages for existing connections or InMail.
- More room for personalization and value proposition
- Can include specific asks or CTAs
- Best for warm outreach or follow-ups
Professional email format with subject line.
- Includes a compelling subject line
- Full email body with greeting and sign-off
- Useful when you have their email or want an external touchpoint
Comment
A thoughtful comment on a LinkedIn post. See Writing Comments on Posts for the full guide.
- Scans the post content, not the profile
- 2-4 sentences that add value to the discussion
- The profile section hides and a Post Preview appears instead
Reply
A follow-up reply in an existing conversation. See Replying to Conversations for the full guide.
- Scans the entire message thread, not the profile
- Continues the conversation naturally without re-introducing you
- You must have the LinkedIn chat open and expanded
Tone Options
Casual
Relaxed and conversational, like reaching out to a potential friend.
- Uses contractions and informal language
- More personal, less corporate
- Great for networking and peer-level outreach
Professional
Formal and business-appropriate.
- Polished, respectful language
- Structured format
- Best for C-suite executives, formal industries, or important first impressions
Friendly
Warm and approachable, but still professional.
- A balance between casual and professional
- Personable without being too informal
- Works well for most situations
Choosing the Right Combination
| Scenario | Type | Tone |
|---|---|---|
| Cold outreach to a peer | Connection | Casual/Friendly |
| Reaching out to a CEO | Connection | Professional |
| Following up with a lead | Message | Friendly |
| External pitch email | Professional | |
| Engaging with an industry post | Comment | Casual/Friendly |
| Continuing an open conversation | Reply | Match existing tone |
Tip: When in doubt, start with "Friendly" tone. It works well in most professional contexts and doesn't feel too formal or too casual.